- Sector: Apprenticeships | Business, Finance, Management, IT & Media | Business
- Level: Advanced
- Start Date: Variable
Digital marketing and the use of social and digital media is a key part of business marketing strategies and practice today. Effective use of social media is now an established marketing tool, and helps businesses thrive. As a Social Media for Business Apprentice, your exact duties will depend on your employer. It's likely that you'll be working within a marketing or ICT department, with a team or member of staff to handle various tasks. You may be managing and monitoring online communities, ensuring effective customer conversation, communication and engagement, using the internet to promote and market the business or assist in the integration of social media platforms. One of the great things about Social Media for Business is that you can work almost anywhere, with your transferable skills; you could be working in small developing company, large global organisation or maybe a charity. Social Media within a business roles are also an excellent starting point to progress into different market sectors, start your own business or move into management once you have more experience.
Am I ready to start?
There are no specific entry requirement but a good level of secondary education is expected and many employers expect you to have maths and English GCSE at a grade 4 or above. If you don't have these we will work with you to achieve them on your apprenticeship. Employers also look for skills like motivation, good interpersonal skills, good communication skills, teamwork, IT skills and a willingness to learn.
How does an Apprenticeship Work?
The Apprenticeship is made up of various elements. Each qualification requires a minimum GLH (guided learning hours) which covers both on and off the job activity. Amount of GLH will depend on qualification, level and pathway.
An assessment plan will be agreed with you and your progress will be monitored and reported on regularly. Information will be shared with your employer. Your course will be achieved through evidence and assessment both within your workplace and Harlow College. College attendance will depend on the level and elements you need to complete for your framework. Workplace visits will be carried out by your dedicated assessor to assess your competence whilst carrying out your job role.
To cover the requirements for each element, assessment will be evidenced through a variety of methods: observation, product, learner statement, case studies, witness testimony, professional discussion, assignment and exam.
The duration of this apprenticeship is expected to be 18 months. You will attend College for 1 day a week and you be in the workplace for the remaining 4 days.
What does the course involve?
You must demonstrate competence within your job role to meet the aims and objectives of the business and criteria set out in the qualification standards, as well as the knowledge required to meet social media for business principles. Delivery will be located at Harlow College, through distant learning and within your workplace. Unlike vocational qualifications the competence elements are designed to be assessed in the workplace. Some units will be achieved through written assignments and/or on-line multiple choice tests.
Functional Skills, English, Maths and ICT
These skills include English, Maths and ICT, which are essential for people in order to function effectively within a business environment. You will work towards level 2, where GCSE 4/5 or equivalent has not previously been achieved.
ERR (Employer Rights and Responsibilities)
This part of the standard is achieved through a workbook and covers the nine national outcomes in relation to ERR. It covers the knowledge and understanding of employee statutory rights and responsibilities, which are covered by employment law, to include the Equality Act, Employment Rights Act and Health and Safety at Work Act. You must show your understanding of your employer's procedures and how to get further advice and information.
PLTS (Personal learning and thinking skills)
This is achieved as part of the main qualification through class sessions and evidence provided. PLTS covers six areas of independent enquiry, creative thinking, reflective learning, team working, self-management and effective participation.
Down to business, what can I do and what can I earn?
With support, guidance and opportunities in the workplace a Social Media in Business apprentice can progress onto careers such as:
- Social Media Assistant
- Social Media Consultant
- Social Media Analyst
- Social Media Marketing Assistant
- Digital Marketing Assistant
Alternatively you could progress onto further qualifications such as:
- Marketing qualifications
- Leadership and managements programmes
You'll be paid at least the current minimum wage rate for intermediate apprenticeships, but it could be more than that as you progress. Examples of Careers/Job Roles on successful completion of your Apprenticeship include:
- Business Support £25,000 - £30,000
- Marketing Assistant £22,000 - £28,000
- Senior Social Media Analyst £28,000 - £34,000
- Ecommerce Manager £25,000 - £35,000
- Website Content Manager £25,000 - £30,000
- Marketing Services Manager £45,000 - £50,000
Got a job?
You must have a job to do an apprenticeship. If you already have a job you may be able to do an apprenticeship with your current employer.
If you don’t have a job for your apprenticeship – apply for your place at College by clicking the 'Apply Now' button at the top and bottom of the page.
Once you have applied please check out our apprenticeship job vacancies.
An apprenticeship comprises two parts:
- Typically 20% study element (at Harlow College or Stansted Airport College).
- 80% work based element with an employer. It is your responsibility to find an employer.