Digital marketing and the use of social and digital media is a key part of business marketing strategies and practice today. Effective use of social media is now an established marketing tool, and helps businesses thrive. As a Social Media for Business Apprentice, your exact duties will depend on your employer. It's likely that you'll be working within a marketing or ICT department, with a team or member of staff to handle various tasks. You may be managing and monitoring online communities, ensuring effective customer conversation, communication and engagement, using the internet to promote and market the business or assist in the integration of social media platforms. One of the great things about Social Media for Business is that you can work almost anywhere, with your transferable skills; you could be working in small developing company, large global organisation or maybe a charity. Social Media within a business roles are also an excellent starting point to progress into different market sectors, start your own business or move into management once you have more experience.